An established beauty brand struggling to manage a large product catalog and numerous performance campaigns in a highly competitive niche. Manual adjustments were unsustainable, so we deployed automated optimization that improved ROAS and grew ad sales by 48%.
Primary Goal
Increase revenue through improved campaign performance
BEFORE
Jan 1 - Jun 30, 2024
36.11%
ACOS
€297,293
Ad Sales
AFTER
Jan 1 - Apr 30, 2025
30.35%
ACOS
€441,284
Ad Sales
-16%
ACOS Reduction
+48%
Ad Sales Growth
+€144K
Additional Revenue
Cocosolis is an established beauty and personal care brand selling on Amazon France. While they had achieved solid market share, they were struggling to grow further due to the complexity of managing their large product catalog and numerous performance campaigns.
The beauty and personal care category is highly competitive, with aggressive competitors constantly targeting their product placements with ASIN-level campaigns. Defending their positions while maintaining profitability required constant bid adjustments—a process that had become unsustainable with manual management.
They needed an automated solution that could handle the complexity of their catalog while improving overall campaign performance and ROAS.
We deployed our AdFixer automation system to handle the complexity of Cocosolis's catalog and competitive environment. The system ensured optimal bidding across branded keywords and product placements while defending against aggressive competitor targeting.
Assessment
Analyzed the large product catalog and identified key challenges: aggressive competitor ASIN targeting in top category positions and difficulty maintaining optimal bids across numerous campaigns manually.
Implementation
Deployed our AdFixer system to ensure optimal bidding across branded keywords and product placements. The automation addressed the challenge of defending against aggressive competitor targeting while maintaining campaign efficiency.
Optimization
The system continuously monitored and adjusted campaigns in real-time, resulting in stronger overall campaign performance and improved ROAS. Ad sales grew significantly while ACOS decreased.
In competitive categories like beauty and personal care, the pace of competition makes manual optimization impractical. Here's what automation delivered:
“Managing campaigns manually was unsustainable. The automation resolved our bidding challenges and delivered stronger performance across the board—while growing our ad sales by nearly 50%.”
E-commerce Manager
Cocosolis
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