Creators of PDF and Excel alternatives facing unprofitable Amazon ads—some products had ACOS over 100%. After failed attempts with in-house management, third-party tools, and other agencies, we finally brought their advertising under control.
Primary Goal
Fix ads for more profitability
Target ACOS: ~60%
BEFORE
Apr 1 - Sept 1, 2024
65.37%
ACOS
$179,874
Ad Sales
Some products had ACOS over 100%
AFTER
Jan 1 - June 6, 2025
50.56%
ACOS
$147,798
Ad Sales
Below 60% target
-23%
ACOS Reduction
<60%
Target Achieved
Profitable
Finally
MobiSystems is a well-established software company known for their PDF and Excel alternatives. Their products had strong market fit, but their Amazon advertising was hemorrhaging money. Some products were running at ACOS over 100%—meaning they were losing money on every ad-driven sale.
The frustrating part? They had already tried everything. In-house management couldn't crack it. Third-party automation tools didn't help. Previous agencies had failed to deliver results. With a target ACOS of around 60%, they were still stuck at 65%+ with no clear path forward.
What they needed wasn't just optimization—they needed someone to diagnose the root problems and fix the foundation before any scaling could happen.
Instead of applying more optimization to a broken system, we started by diagnosing the root causes. The solution required fixing the foundation before any scaling could happen.
Diagnosis
Conducted a comprehensive audit of all campaigns. Identified products with ACOS over 100% that were dragging down overall performance. Analyzed campaign structure, keyword targeting, and bid strategies to find the root causes of inefficiency.
Restructuring
Paused or restructured campaigns for chronically underperforming products. Rebuilt campaign architecture with logical segmentation. Implemented proper negative keyword strategies and match type separation to eliminate wasted spend.
Optimization
With the foundation fixed, focused on scaling the profitable campaigns. Implemented systematic bid optimization and budget allocation based on product-level profitability. Achieved sustained ACOS below the 60% target.
Sometimes the problem isn't optimization—it's strategy. No amount of bid adjustments will fix campaigns built on a flawed foundation. Before scaling, you need to:
“After trying everything—in-house management, automation tools, other agencies—they finally fixed our ads and brought ACOS under our 60% target.”
E-commerce Manager
MobiSystems
If you've tried everything and nothing has worked, let us diagnose the real problems and fix your campaigns.
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