We are a full-service Amazon agency helping brands scale their presence on the world's largest marketplace. Based in Sofia, Bulgaria with offices in the UK.
© 2025 My Amazon Agency. All rights reserved.
Managing a high volume of campaigns across multiple categories with constant product launches and discontinuations. We automated optimization to cut ACOS in half while growing ad sales by 47%.
Primary Goal
Keep ACOS below 20%
BEFORE
Jan 1 - May 31, 2024
35%
ACOS
$124,683
Ad Sales
AFTER
Jan 1 - May 20, 2025
17.67%
ACOS
$183,358
Ad Sales
-49%
ACOS Reduction
+47%
Ad Sales Growth
<18%
ACOS Achieved
Stable
Consistent Results
Mungo Trading operates across multiple product categories on Amazon US, with a business model that requires constant adaptation. New products are launched frequently to test market demand, while underperformers are discontinued to maintain catalog efficiency.
This dynamic approach creates a significant challenge for advertising management. With campaigns constantly needing updates for new products, bid adjustments across categories, and cleanup of discontinued items, manual optimization was both time-intensive and inconsistent.
The result was an ACOS of 35%—well above their target of 20%. They needed a solution that could keep pace with their catalog velocity while maintaining efficiency.
The key was automation. Manual optimization simply couldn't keep pace with Mungo Trading's catalog velocity. We implemented automated systems that could handle the dynamic nature of their business while maintaining consistent performance.
September 2024
Deployed automated optimization across all campaigns. Immediate improvements in efficiency as the system identified and corrected bid inefficiencies. Established frameworks for handling new product launches and discontinuations.
Q4 2024
ACOS dropped below 20% target and stabilized. Automated workflows handled the dynamic catalog changes without manual intervention. Started scaling ad spend on proven performers while maintaining efficiency.
Q1-Q2 2025
Continued optimization delivered 47% growth in ad sales while keeping ACOS at 17.67%. The automated system maintained consistent performance despite ongoing product launches and discontinuations.
For businesses with dynamic catalogs, automation isn't a luxury—it's a necessity. Here's what it enabled for Mungo Trading:
A common misconception is that you have to choose between growth and efficiency. Mungo Trading's results prove otherwise:
+$58,675
Additional Ad Sales
-17.33 pts
ACOS Improvement
By optimizing efficiency, more budget could be allocated to scaling—creating a virtuous cycle of growth.
“With constant product launches and discontinuations, manual optimization was impossible. Now ACOS stays below 20% automatically while we focus on growing the business.”
Operations Manager
Mungo Trading
Our automated optimization keeps your campaigns efficient even as your catalog evolves.
We are a full-service Amazon agency helping brands scale their presence on the world's largest marketplace. Based in Sofia, Bulgaria with offices in the UK.
© 2025 My Amazon Agency. All rights reserved.