A large catalog with numerous product variations made manual campaign management inefficient and difficult to scale. Using AI-powered optimization, we reduced ACOS from 52% to under 20% while maintaining consistent ad sales volume.
Primary Goal
Reduce ACOS below 25%
BEFORE
Jan 1 - May 31, 2024
52.25%
ACOS
CA$99,250
Ad Sales
AFTER
Jan 1 - May 20, 2025
19.94%
ACOS
CA$97,801
Ad Sales
-62%
ACOS Reduction
98.5%
Sales Maintained
<25%
Target Achieved
QNP Supplies operates in the food service equipment category on Amazon Canada, managing a large catalog with numerous product variations. This complexity made traditional manual campaign management extremely challenging.
With an ACOS of over 52%, more than half of their advertising revenue was being consumed by ad costs. The sheer number of ASINs and variations meant that optimization efforts were inconsistent—some products received attention while others were neglected, leading to significant wasted spend.
The client needed a solution that could scale across their entire catalog while maintaining the precision needed to hit their target ACOS of below 25%.
The scale of QNP Supplies' catalog required an AI-powered solution. We implemented our advanced campaign structuring and optimization system to bring consistency and efficiency to their advertising across all products.
Assessment
Analyzed the extensive product catalog with numerous variations. Identified inefficiencies in the existing manual campaign structure that were driving up ACOS and making optimization nearly impossible at scale.
Implementation
Deployed our AI-powered campaign structuring system to organize campaigns logically across all ASINs. Implemented automated workflows for bid management and keyword optimization tailored to each product variation.
Optimization
The AI system continuously monitored performance and made real-time adjustments. This allowed us to maintain sales volume while systematically reducing wasted ad spend and improving ACOS toward the target of below 25%.
For large catalogs with many variations, AI-powered optimization provides advantages that manual management simply cannot match:
“The AI-powered optimization transformed our campaigns. We hit our target ACOS while maintaining sales volume—something we couldn't achieve with manual management.”
Account Manager
QNP Supplies
Our AI-powered optimization can help you achieve consistent results across all your products without the manual overhead.
We are a full-service Amazon agency helping brands scale their presence on the world's largest marketplace. Based in Sofia, Bulgaria with offices in the UK.
© 2025 My Amazon Agency. All rights reserved.