A seller of Shelly products wanted to increase sales on the main products in their portfolio across multiple European markets. We created a strategic campaign structure that delivered €326,982 in sales with an exceptional 4.28% ACOS.
Primary Goal
Maximize sales while maintaining efficient ad spend
DE
Germany
IT
Italy
FR
France
ES
Spain
€326,982
Total Sales
4.28%
ACOS
5,831
Orders
€13,991
Ad Spend
The seller had a portfolio of Shelly smart home products across four major European Amazon marketplaces: Germany, Italy, France, and Spain. While the products had strong potential, the existing campaign structure was not optimized for maximum sales efficiency.
The main challenge was scaling sales on the key products in their portfolio while maintaining exceptional advertising efficiency. They needed a strategic approach that would drive significant sales volume while keeping ACOS as low as possible across all four markets.
We created a proper campaign structure specifically designed for the Shelly product portfolio. Our focus was on maximizing sales while maintaining exceptional efficiency—achieving over €326,000 in sales with just €13,991 in ad spend (4.28% ACOS) and generating 5,831 orders across all markets.
Assessment
Analyzed the existing product portfolio and campaign structure across all four European markets. Identified inefficiencies in the current setup that were limiting growth potential and causing overspend on underperforming campaigns.
Implementation
Created a proper campaign structure tailored to the specific needs of Shelly products. Focused on the main products in the portfolio with campaigns designed to increase sales without overspending.
Optimization
Rolled out the optimized structure across Germany, Italy, France, and Spain. Continuously monitored performance and adjusted bids to maximize ROAS while driving significant sales growth.
Managing campaigns across multiple European markets requires understanding the unique dynamics of each marketplace:
“The results exceeded our expectations—over €326,000 in sales with just 4.28% ACOS across all four European markets. Their strategic approach to campaign structure made all the difference.”
Sales Manager
Shelly Products Seller
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