Get a profit-first roadmap for your Amazon growth
Receive a ranked action plan covering listing SEO, creative, and PPC with effort vs. impact clearly marked.
PPC Advertising
We manage full-funnel Amazon PPC campaigns with precision targeting, intelligent bid optimization, and transparent reporting that connects ad spend to revenue growth.
From campaign setup to ongoing optimization, we handle every aspect of your Amazon advertising with a focus on profitable growth. Our services cover the full spectrum of Amazon's advertising ecosystem.
Strategic product-level campaigns that target high-intent shoppers actively searching for products like yours. We optimize keyword match types, manage bids based on profitability metrics, and continuously refine targeting to maximize your return on ad spend. Our approach includes auto campaigns for keyword discovery, manual campaigns for precision targeting, and product targeting to capture competitor traffic.
Build brand awareness with headline search ads featuring your logo, custom messaging, and product collections. These premium placements appear at the top of search results, driving traffic to your Storefront or custom landing pages. We create and test multiple headline variations, optimize product selection, and leverage video ads to increase engagement and brand recall.
Retarget shoppers who viewed your products but didn't purchase, and reach new audiences based on shopping behaviors and interests. Sponsored Display extends your reach both on and off Amazon, appearing on product detail pages, customer review pages, and third-party websites. We optimize audience segments and creative to maximize conversions at efficient costs.
Programmatic display, video, and audio advertising across Amazon properties and premium third-party sites. DSP enables advanced audience targeting including lifestyle segments, in-market audiences, and lookalike modeling. We manage full-funnel campaigns from awareness through conversion, with detailed attribution reporting to measure incremental impact.
Comprehensive keyword analysis using search volume data, competition metrics, and relevance scoring. We identify high-opportunity keywords across head terms and long-tail variations, map them to your product catalog, and build targeting hierarchies that capture demand at every stage of the customer journey. Our research includes competitor keyword analysis and search term mining.
Daily bid adjustments based on real-time performance data, dayparting strategies to capture peak conversion windows, and placement modifiers to optimize for top-of-search visibility. We balance aggressive growth with profitability protection, using custom rules and algorithms to hit your target ACOS and TACoS goals while scaling revenue.
A structured approach that balances aggressive growth with profitability protection. We follow a proven methodology refined over years of managing campaigns for brands across dozens of categories.
We start with a comprehensive audit of your current campaigns, analyzing spend efficiency, keyword performance, and campaign structure. We identify wasted spend, missed opportunities, and quick wins. Then we develop a targeting strategy aligned with your product margins, growth goals, and competitive landscape. This includes keyword research, competitor analysis, and a detailed roadmap for the first 90 days.
We restructure campaigns with logical segmentation separating brand, category, and competitor targeting. We implement keyword strategies across match types, set up proper negative keyword lists, and configure bid rules based on your profitability targets. Campaigns launch with controlled budgets to gather performance data quickly while protecting against runaway spend.
Daily bid adjustments based on real-time performance data keep campaigns efficient. We harvest winning keywords from auto campaigns, add negative keywords to eliminate waste, and reallocate budget toward top performers. As campaigns mature, we scale spend on proven winners while continuously testing new keywords, audiences, and creative approaches to expand your reach profitably.
Performance metrics from our managed accounts across categories
$50M+
Ad Spend Managed
3.2x
Average ROAS
-35%
Avg. ACOS Reduction
2.4x
Avg. Revenue Growth
We focus on profitability, not just impressions. Every campaign decision is tied to your bottom line. Here's what sets our approach apart from other agencies.
We optimize for TACoS (Total Advertising Cost of Sales) and true profitability, not arbitrary ACOS targets that ignore your business goals. Every campaign decision considers product margins, lifetime value, and overall business impact.
Real-time bid adjustments, keyword harvesting, and negative keyword additions ensure your budget works harder every day. We don't set and forget—our team actively manages campaigns with daily touchpoints and weekly deep-dives.
Weekly performance reports with clear metrics, monthly strategy calls with your dedicated account manager, and real-time access to campaign data. You always know exactly where your investment goes and what results it's driving.
You get a dedicated PPC specialist who knows your brand inside and out, supported by our broader team of Amazon advertising experts. No rotating account managers, no learning curves—just consistent, knowledgeable support.
We don't just focus on bottom-funnel conversions. Our campaigns build awareness with Sponsored Brands, capture consideration with Sponsored Display, and convert with Sponsored Products—creating a complete customer journey.
We constantly test new keywords, ad copy, targeting strategies, and bid approaches to find what works best for your products. Our iterative approach means your campaigns get better every month as we accumulate performance data.
Receive a ranked action plan covering listing SEO, creative, and PPC with effort vs. impact clearly marked.
We are a full-service Amazon agency helping brands scale their presence on the world's largest marketplace. Based in Sofia, Bulgaria with offices in the UK.
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